client
MOOR NYC
service name
Web Design
Tool & Tech
Wordpress
01.
Intro of case
Client wanted to transform a simple 3-product WooCommerce store into a high-end, minimalist luxury pet brand. Provided a detailed mockup + video assets and expected near 100% visual accuracy – all on a tight budget.
- 90%+ match to client’s design vision
- Full-width background video hero with overlay elements
- Custom hover animations and product behavior
- External “Buy on Amazon” workflow
02.
Work challenges
03.
Main result
Built the foundation using Astra and Elementor Pro, then crafted a fully custom experience with hand-coded elements including a video hero section, interactive hover effects, a tailored product grid, and a refined single product layout using CSS and JavaScript. Brought the brand to life by converting and implementing the custom Antique Legacy font with precise spacing and alignment to match the desired premium aesthetic.
Focused heavily on performance by optimizing assets with lazy-loaded video, WebP images, minimal plugin usage, and aggressive caching. Worked closely with the client through 7+ hours of live screen-sharing sessions to fine-tune every detail in real time. Final touches included an enhanced About page story section, Amazon integration links, favicon setup, and mobile responsiveness improvements—resulting in a fast, luxury-feeling e-commerce site that looks fully custom while remaining easy to manage and within budget.
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